Error when trying to play or patch

My friend has an error when trying to patch or play Eastern Front, when he tries to select either of the two options he gets an error saying ''Eastern front mod does not appear to be installed on your system try reinstalling eastern front mod to continue''.

He is trying to install the main client download, he has tried to reinstall twice now but with no luck, he has double checked that his EF is installing to his CoH folder and he also has Net framework 3.5. He is using Windows XP.

All help is appreciated! Thanks in advance!

Did your friend have installed microsoft visual c++ 2005 and 2008 redistributable routines?

Could you post an screenshot of your coh directory?

Is he using steam or retail CoH?

I don't know if he has the c++ installed but we have played EF before on previous patches without problems.

Here is a picture of his coh directory http://img241.imageshack.us/img241/3480/coh1.gif

He is using the RETAIL version of CoH, he has confirmed that that is his retail folder for CoH.